This case analysis aims to determine the success or failure of santugon.com through information and data gathered from the website's end users. The data and information gathered however is limited to the primary end users of the website which are the members of Santugon. The data does not take into account the secondary users which are the students of De La Salle University. The data is also limited to a sample mean of 70 Santugon members out the 700 registered members. Data gathering and analysis is also limited to a period of twelve days, from July 10 to 21 2001.