Technological advancements have always been a developmental concern of companies and organizations. Applications of various forms of new media technology are increasing not only in profit-oriented organization but in non-profit organizations as well.
At present, the website is the most applied form of new media technology by organizations. It is used by organizations for various reasons. Mostly, it is used for promotion, recognition and as a means of disseminating information. Most people consider the website as a must for organizations. There are millions of websites available in the world wide web belonging to big and small organizations alike.
This case analysis allows us to take a look at how a relatively small school organization such as Santugon made use of this form of new media technology in its operations. | 
